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What You Need to Know about Search Engine Results Prior to Starting Your Website

By Alan Cooper

SEO, or Search Engine Optimization, is the method and strengthening of a web site in such a way to make it search engine friendly, and to enhance the number and quality of visitors by using keywords and phrases. If you would like to have a corporate website, you need to understand what Search Engine Optimization is before you start producing your website.

Keywords are the words or phrases that an Internet user types in when making a search in a search engine. These terms and phrases are compared against the search engines indexed records. Other characteristics like keyword density, back links and other elements of the algorithms that the main search engines keep confidential are combined into the measurement, and the Search Engine Results Page (SERP) is arranged depending on the results of the specifications.

The website developer or content provider must be knowledgeable about the various types of search engines determined by the sort of data desired. There are three fundamental sorts of search engines: spiders, programs that index data depending on what the spider discovers, as the web pages are "crawled", human input indexing, and a mixture of the two.

There are also wide-ranging search engines that search blogs, forums and websites for certain types of content and subject matter (Google, Facebook, Ask.Com, Yahoo, etc.), in addition, there are engines that search maps and merchandise prices (MapQuest, PriceGrabber, etc). Modifying the site in line with the particular search engine technology will have the best chance to return high-level ranking results. This is what SEO is.

SEO is not meant to be the single mechanism applied to push users to the website. Since Search Engine Optimization is in essence free of charge, banners, back linking, and Pay Per Click strategies may bring about greater results because they direct a more targeted user to your website.

Therefore, now that you can explain the definition of Search Engine Optimization, you can start establishing a customer focused website for your business.

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