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The Power Of Email

By Steve Shaw

One of the most famous and effective strategy for viral marketing is through email. You send out information on the net about your product or services for others to know that you're offering a certain product that can provide their needs.

Sharpe Partners, an interactive marketing agency revealed on their study that 89% of American who uses internet share information to others through e-mail. This is good news for companies who use computers as their way to sell their products.

Aside from the above mentioned result of their study, it also show some interesting outcome on the content of those email. Most of the email contains gossip and other humorous materials.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

Once your email contains some entertaining content rather than pure advertisement, they are more likely to forward it and share your email to their relatives and friends.

One of these examples is when Disneyland forwards an email for about a million people with a picture taken at their park. It was the picture of Donald Duck resting flat in front of Cinderella Castle. The tile of it was "Bird Flu has hit Disneyland". It became viral and people buy the idea that was used by Disneyland to promote their park.

I'm sure that those people with computers have seen the picture of Donald Duck. Disneyland comes up with an idea of spreading their not so called advertisement since lots of people enjoy it. Instead of showing their customers a plain advertisement, they put some flavor on it so that people can't see the true purpose of that email.

Don't forget that people are fun loving in nature. If you will forward an email regarding your product, make sure that it will not bore them or even worse delete it on their inbox. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.

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