How To Steal Your Competitors' Pay Per Click Campaigns and Profit
Ad spying tools are essential tools for any pay per click marketer. You can use them to see what other advertisers are doing, and user this knowledge of their pay per click research to help your own campaign. This allows you to save time and effort which can be applied to other things. Why waste time doing all the work yourself, when the hard work has already been done for you?
There are several ad spying tools out there. Some are web based, while others are software programs that you start from your own system. All of them work off the same essential idea. Ads that you find near the top of the search results over a number of days in a row are very likely to be profitable for that advertiser. Who would be spending money for these top spots if they were losing money?
By taking advantage of an ad spying tool, you can automatically keep track of what ads are being shown for your keywords on a daily basis. After collecting enough data (a couple of weeks), you should be able to quickly determine which advertisers are the most successful and for which keywords. From there, you can examine their ad copy as well as their landing page. As you can tell, this information can be very helpful for your own PPC campaign.
I've used many different ad spy tools myself, so let me share with you the advantages of each.
iSpionage - This is the most costly tool of the group and will cost you about $75 a month to use. It does offer several advantages however. First, it is web-based so it works on both Mac or PC. It is also project based, so it is very easy to scan keywords from several markets at a time. In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.
PPCKahuna Software - This software is part of the PPC Kahuna pay per click training membership. It is for Windows only and works on Google Adwords. It is relatively easy to use and quite powerful. The advantage that PPC Kahuna offers are its [excellent|great|nice] filtering capabilities [that help you easily find what you need|which helps pinpoint those profitable competitors extremely fast]. The software gets updated quite often, so expect its capabilities to increase in the future.
Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features. It only costs $9.97 which is very affordable for what it can do. Since it is a Firefox extension, it supports all major platforms. Affiliate Espionage tracks the ads that it sees as you make searches. You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Adwords, Yahoo and MSN Adcenter) and it works by annotating the ads in your search results with useful data. The disadvantage of this tool, is that all the information is not in one place, which makes it harder to find what you want than the first two tools.
Traffic Travis - This is a great tool that any affiliate marketer should have. It is a desktop software that you download to your own computer to use. What makes it great, is that it is completely free! The PPC Analysis module of Traffic Travis is actually a very effective ad spy tool. I would recommend that you try it first as new pay per click marketer. It only works with Adwords however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are working with several campaigns at once.
There are several ad spying tools out there. Some are web based, while others are software programs that you start from your own system. All of them work off the same essential idea. Ads that you find near the top of the search results over a number of days in a row are very likely to be profitable for that advertiser. Who would be spending money for these top spots if they were losing money?
By taking advantage of an ad spying tool, you can automatically keep track of what ads are being shown for your keywords on a daily basis. After collecting enough data (a couple of weeks), you should be able to quickly determine which advertisers are the most successful and for which keywords. From there, you can examine their ad copy as well as their landing page. As you can tell, this information can be very helpful for your own PPC campaign.
I've used many different ad spy tools myself, so let me share with you the advantages of each.
iSpionage - This is the most costly tool of the group and will cost you about $75 a month to use. It does offer several advantages however. First, it is web-based so it works on both Mac or PC. It is also project based, so it is very easy to scan keywords from several markets at a time. In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.
PPCKahuna Software - This software is part of the PPC Kahuna pay per click training membership. It is for Windows only and works on Google Adwords. It is relatively easy to use and quite powerful. The advantage that PPC Kahuna offers are its [excellent|great|nice] filtering capabilities [that help you easily find what you need|which helps pinpoint those profitable competitors extremely fast]. The software gets updated quite often, so expect its capabilities to increase in the future.
Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features. It only costs $9.97 which is very affordable for what it can do. Since it is a Firefox extension, it supports all major platforms. Affiliate Espionage tracks the ads that it sees as you make searches. You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Adwords, Yahoo and MSN Adcenter) and it works by annotating the ads in your search results with useful data. The disadvantage of this tool, is that all the information is not in one place, which makes it harder to find what you want than the first two tools.
Traffic Travis - This is a great tool that any affiliate marketer should have. It is a desktop software that you download to your own computer to use. What makes it great, is that it is completely free! The PPC Analysis module of Traffic Travis is actually a very effective ad spy tool. I would recommend that you try it first as new pay per click marketer. It only works with Adwords however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are working with several campaigns at once.
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Do your research before purchasing any ad spying program. For example, take a look at this iSpionage review and compare how it stacks up to Affiliate Espionage. It's a personal decision, so make sure you select the best ad spy tool for you.
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