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Tips in Creating a Landing Page Design

By Carla Carl

For those internet marketers, the landing page design is very important and a must to have in their business. It?s because it help them sell products, and build list of customers. At the same time it helps in growing a business from the ground up and drives closer to success. But unfortunately, there are still some landing page that failed, maybe because of their badly design.

To avoid those badly design pages, here are some tips to help you create your good landing page design. But first, we need to know the characteristics of a good landing page design. Well, all good landing pages must inform the visitors of what they need to do to get it. Your landing page must match your visitors; needs. If they think they come in a wrong place, they will immediately hit the back button and at that point in time, you already lose one customer.

To avoid those circumstances, here are some tips that might help you create a good landing page design. First you need to create a simple and clean landing page. How will you do that? Well, don?t put too much color. It might distract the visitors. Two to three colors are enough. Any font you want is accepted, but according to the research, Arial, Geneva and Helvetica are best font to use.

?First impression lasts.? Well, it is true! So make your landing page attractive to your visitors, but still keeping it simple. You must catch your visitors in the first 5 seconds. Within 5 seconds, most of the visitors are deciding whether they will stay or hit the back button. Make it short yet informative.

Assure your visitors that they have come to the right place. Of course, your headline should match your ads. If not, your visitor will immediately hit the back button, and lose a customer. They should get what they want in your landing page.

Avoid asking too much information from your visitors. Asking them a lot of information might scare them and leave your page. A name and a valid email address is enough. Also avoid flowery word in your landing page.

And lastly you need to assure the confidentiality of your customers? information. The trust of your visitor is very important.The moment they give you their information, they already trust you. Because they know that you will keep the information that they will give. So keep your customers? trust in you.

Your landing page design greatly affects your conversion rate, so you need to make the best of it. Keeping you this simple tips might probably help you make a good landing page design.

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