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How To Recognize Black Hat Seo

By Kurt Naulaerts

Since there are so a great many techniques available in search engine optimization or SEO, webmasters have classified these as either white hat Search Engine Optimization or black hat Search Engine Optimization. Many individuals ignore the SEO protocols that search engines set and use those that are not accepted in order to obtain the visitors or traffic they need.

The Techniques

Advocates of the techniques established by the top search engines are referred to as 'white hat' SEO advocates. Methods disapproved by the search engines are employed by people who are known as as 'black hat' SEO advocates. There is an continuing battle between people who employ white hat and black hat Search Engine Optimization. The ethics behind what black hat users do is not what you might see as ethically dubious. SEO may be manipulated by black hat practitioners, but they likewise say that the methods are highly satisfactory with the sole intent of boosting site rankings.

Following the Rules

There are many methods that you should avoid if you wish to rank well and get on search engines' good side.

Hidden text ought to be avoided.

You'll land in trouble if you place white text or light yellow on a white background because search engines are able to still detect these. In the past, over stuffing articles and website content with the same keyword may have helped improve ranking, but search engines are cleverer now and are able to decide if your subject matter is natural or no longer of good first-rate.

Points to Avoid

An automated robot calls at every page in the index and the written content is obtained to be analyzed at a later time. Where a page that is designated for people to view but a robot is sent to some other page to be indexed, is called cloaking. Don't carry out this pursuit as search engines do not approve as they think they are being lead astray. A page that is attempting to rank high on the search engines but has no real written content is said to be a doorway page. Penalties might be incurred when search engines discover these types of pages and it's the same for orphaned pages as they are considered doorway pages as well.

Spamming is an activity you ought to stay away from.

Spam is identified as useless pages having no subject matter and just made to rank high on search engines. You initially think that you have found relevant subject matter upon clicking on a page, only to observe several listings and advertisements to other sites. This is akin to doorway pages and ought to be avoided.

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