Three Tips To Make The Most Of Your Attorney Marketing Internet Campaign
You're fooling yourself if you don't see the web is replacing old-guard marketing that law firms used to use like yellow books, newspapers & even TV in some regions. The web is by far the best place for clever Lawyer Marketing experts to get the internet clients over other attorneys in their local geography. Don't worry, if you haven't started marketing your firm on the internet yet, you haven't totally missed out. Here are strong suggestions to get you going:
1. Optimize Now. Start to optimize your website. You are missing out on people looking specifically for you every month. There are honestly thousands of searches every month by someone looking for a Divorce Lawyer (or what you practice) in Salt Lake City (or where your office is). Bottom line, you need to be found on Major search engines like Google, ideally the first page. That is what optimization does for you. If done well, optimization will get you on the first page for the most-searched terms potential clients are using to find an attorney.
2. Don't Try This At Home - Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you're an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don't just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.
3. Invest in A Quality Website - Think like an Attorney Marketing Professional. Don't get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don't just focus on the people who are looking for you on Google and don't know who you are yet, but make sure you keep the people who do know who you are!
Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?
A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.
Take your law office to the next level. If you want to succeed at attorney marketing, use these tips and take advantage of the power of the web. Good luck, share your success too! I will be happy to help!
1. Optimize Now. Start to optimize your website. You are missing out on people looking specifically for you every month. There are honestly thousands of searches every month by someone looking for a Divorce Lawyer (or what you practice) in Salt Lake City (or where your office is). Bottom line, you need to be found on Major search engines like Google, ideally the first page. That is what optimization does for you. If done well, optimization will get you on the first page for the most-searched terms potential clients are using to find an attorney.
2. Don't Try This At Home - Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you're an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don't just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.
3. Invest in A Quality Website - Think like an Attorney Marketing Professional. Don't get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don't just focus on the people who are looking for you on Google and don't know who you are yet, but make sure you keep the people who do know who you are!
Do your own research. Go to Google and type in Lawyer Marketing, or Lawyer SEO. If their own site shows up for those highly-searched attorney marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your geography and practice area, (some like Divorce are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for your specialty, do you think you would get at least one to two cases a month?
A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.
Take your law office to the next level. If you want to succeed at attorney marketing, use these tips and take advantage of the power of the web. Good luck, share your success too! I will be happy to help!
About the Author:
Anthony Flores of www.AttorneyMarketingNow.com is an expert in SEO Los Angeles and Adwords management
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